If you want to win General Elections.

I grew up in a family of athletes. All of my seven siblings competed in sports. When a competition, race, or game was won….our home was a happy place. Everyone wants to win. No one prepares to compete hoping to lose. I have found that true integrity is found in what one does after he/she loses though, but that is a whole other blog entry in itself. With 2018 Mid Term Elections around the corner, this blog is about winning, and how to KEEP winning.

Besides from blogging and vlogging, I have started a small company that specializes in the strategy of winning the independent vote. This is where my true passion lies, I like to win and I like to help the right people to win. I have worked on winning campaigns and I have worked on losing campaigns and the deciding factor in EVERY SINGLE POLITICAL RACE lies with the Independent voter.

I would like to preface what I am about to say by saying -I am a Conservative through and through. I am a “pro-life, second amendment loving, Constitution is the ‘end all be all,’ freedom of religion, free speech, government get out of my business” kind of Momma. When it comes to elections though…..I think long game. Time and time again I have watched General Elections LOST, because Conservatives chose wrong in their primaries. Many Republicans have the total and complete inability to think long term and when I say long term I mean just a few months down the road to the General Election. Too many Republicans have a check list, their candidate has to be a “purest” when it comes to Conservatism. If a candidate is a not a “purest” they are seen as unprincipled, a RINO, a closeted Democrat and are immediately limited in their chances of winning a Primary election.

My goal is to WIN Generals by putting up candidates in primaries that CAN WIN General Elections.  As mentioned above, the deciding factor in EVERY SINGLE POLITICAL RACE lies with the Independent voter. I am married to an Independent voter. The Independent voter thinks differently and refuses to be categorized. The Independent voter is insulted by anyone who would try to put them in a box. They are free thinkers, and approach almost every issue without cynicism but instead skepticism. Independents have the honest desire to solve the problems they observe.  And in their desire to solve the problem, they abandon partisan politics to find the solution. The complexity of the independent voter is to gauge what problems they observe to be top priorities and where they rank the timeliness in solving these problems.

There are multiple ways of deciphering how to prioritize the Independents concerns. In the last Presidential Race, we witnessed Hillary’s complete inability read the Independent. Why? There was no dialogue with the Independent. If you have no dialogue, you have no understanding. There are many ways to start a conversation without getting into a heated debate. For example, in my vlogging I use comedy. My videos incorporate comedy for a purpose. Yes, we all want to laugh but there is strategy behind the comedy. I think that humor opens the door that usually cannot be opened when spouting off Conservative facts to an Independent viewer. Don’t get me wrong, these Conservative rants we see all over the internet ARE needed to HOLD the base. And, yes we need to constantly be motivating our base. I just don’t want us to become an echo chamber. Our primary goal must be converting Independents to Conservative thought because this is where we WIN and this is HOW we win.

The questions we have to ask ourselves when campaigns start to ramp up is,  “Does this person engage in the necessary dialogue needed with the Independent voter, or are they consumed by Republican slogans with, no empathy to those outside the party?” And most importantly, “Will this person grab the Independent vote?”

If in the past your candidate won a Primary but LOST in the GENERAL, you picked the WRONG candidate in the Primary……time to reflect and choose wisely in 2018.


For more on my consulting please click here.

Let’s win!